Monday, June 19, 2023

Blue Protocol's Journey to Global Success: A New Chapter Begins with Korean Launch in 2023


The ever-evolving landscape of massively multiplayer online role-playing games (MMORPGs) has a new entrant set to make waves: Blue Protocol. Developed by Bandai Namco, this popular MMORPG, which has already garnered significant attention since its initial release in Japan, is set to launch in Korea within 2023, marking a significant milestone in its global expansion journey​​.

Bandai Namco and Smiilegate Collaboration

The Korean launch of Blue Protocol will be facilitated by Lost Ark's publisher, Smiilegate, which will handle the localization process. This collaboration aims to bring the game to Korean audiences, further expanding the game's global reach​​.

Overcoming Regional Restrictions

While Blue Protocol's journey has been exciting, it has not been without controversy. The game has implemented strict regional restrictions, leading to a significant number of bans for international players who had been accessing the Japanese servers. The banning process has caused frustration and disappointment within the gaming community, with many players losing their accounts. A mega-thread on Reddit reveals the experiences of these players, with the bans appearing to follow no clear pattern. Despite precautions such as using a VPN, foregoing third-party translations, and limiting the use of English characters in chat, bans have been imposed regardless, with the common factor being that players were accessing the game from outside Japan​​.

The Korean Launch: A New Set of Challenges

The Korean launch of Blue Protocol, while eagerly anticipated, may present its own unique set of challenges. In Korea, the process for registering for online games differs notably from other countries, potentially adding a layer of complexity for international players. This is largely due to Korea's unique Internet Security Law, which necessitates users to register for online games using a valid Korean phone number or an i-PIN (Internet Personal Identification Number). Although this system is effective in combating online fraud and ensuring player accountability, it could serve as a significant hurdle for international players hoping to access the Korean servers​.

Anticipation and Future Prospects

Despite these potential hurdles, the Korean launch of Blue Protocol is still a highly anticipated event. The game's distinct anime style, crisp graphics, immersive world, and engaging gameplay have garnered a substantial following and escalating popularity. Players are eager to see how the game will evolve in the new market, while Western audiences await the game's Closed Beta Test set for release later in the year​.

As the gaming world looks forward to the Korean launch of Blue Protocol, it is clear that the game's journey is far from over. Its global impact is just beginning, with players worldwide demonstrating their dedication and passion, continually navigating regional restrictions and adapting to new registration processes to engage with this unique MMORPG​.

In conclusion, Blue Protocol's expansion into the Korean market signals a promising future for the game. As it continues to navigate through various challenges and capitalize on global gaming trends, the MMORPG is setting the stage for a potential global success story in the years to come.

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