Saturday, September 26, 2009

Activision Blizzard CEO predicts the death of consoles

The future of TV gaming may see consoles consigned to the dustbin of history.

Speaking at the Deutsche Bank Securities Technology Conference in San Francisco, Activision Blizzard CEO Robert Kotick anticipated a glorious tomorrow in which 1080p TVs that support streaming content will eliminate the need for PS3s and 360s altogether -- and with them, their associated software licensing fees.

His 45-minute speech made repeated and glowing references to his company's commitment to increased profit margins, and how products like World of Warcraft and Guitar Hero make them possible.

"Today, we'll sell you for US$100 a guitar. You might add a microphone or drums, you might buy two or three expansions packs, different types of music. Over the life of your ownership you'll probably buy around 25 additional song packs in digital downloads. So, what used to be a US$50 sale is a US$500 sale today."

Another revelation: we're unlikely to see an new console generation this side of 2012. Mr. Kotick noted that when Microsoft and Sony are planning a new console, they usually talk to him about it at least two years in advance. So far, he hasn't heard a peep out of them regarding the possibility of a Xbox 720 or PS4...

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